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Explain demand planning and management process you have handled as part of supply chain? : supply chain management
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Answer / Ankush Jain
Demand planning and management is a crucial process in supply chain management, aimed at forecasting customer demand for products and services. It involves analyzing historical data, market trends, and economic indicators to create an accurate and reliable demand forecast. This forecast serves as a basis for the production planning and inventory management processes. In SAP FSCM, this can be achieved through Demand Planning Workbench, which offers various forecasting methods such as Moving Average, Exponential Smoothing, and Regression Analysis. The Demand Planner also takes into account the impact of promotions, new products, and other factors to adjust the demand plan.
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