Answer / sujay sengupta

Identify new potential market.
Enhance distribution.
Increase retail universe

Answer / pranjal tripathi

the major ways how sales can be increased infmcg sector
are.1)availability of product in all the counters that can
happen through maximum coverage.2)visibility of product.3)
merchandising of product on every counter 4)good
relationship with retailers and grievance handling.5)
maxmimum secondary sales on beats.5)making sure that dealer
maintains the stock of ten days and give schemes to
retailers as per given by company.

Answer / pranesh

1)mainly we have to appoint a strong distributor in terms of investment,involvement and infra then we should take the competition details and which are the o/ls where they are strong we should target the o/ls.
2)Ready stock coverage and we have to give proper beat plan to our sales man .
3)we should place our all Sku's in all o/ls .
4) whenever our salesman or we visits we should ensure our products should placed in signature style in eye level .
5) Expansion the Retail base mainly in Extension market.

Answer / amit kumar

(1) Increase Depth:
(a) Sel Corect quantity of items to retailer/ wholesaler (Work on Mini-Max)
(b) Introduce more sku's to existing customers
(c) Do good in store merchandising
(d) Give consumer offers
(e) Design special incentive plan for Sales Team
(f) Respond on market feedback for existing products.
(g) Do SWOT Analysis for your products vis a vis competitor products.

(2) Increase Width
(a) Open new stores with the help of existing offers
(b) If required, re-shuffle and appoint more field team
(c) Appoint new distributor for beter distribution
(d) Open/Start new towns / market
(e) Find more channels to sell products
(f) Launch new innovative products.

Answer / sujay sengupta

Enhance Distribution & increase retail universe

Answer / shanavas.mb

Fill up the distributors on the basis of the potential of
the market and assign the area only the distributor can make
proper delivery and service. Make sure that the visibility
and productivity in most of the outlet means both retail and
wholesale. Proper utilization and convincing of schemes and
motivate the retailers, semi wholesalers , wholesalers with
BTL activities something like that. Proper and organized
market service and order implementation. Day to day analysis
of stock liquidation and divide the monthly targets to
weekly and daily.

Answer / vagish

simple by depth and distribuation

Answer / snehashish bhattacharjee

Proper availability of sku's in the market,per beat outlet coverage should be high,have to start placing products in unconventional outlets i.e new channel development,repitive sales promo activity separatel;y for customers and for retailers.Branding should be done in a proper way and change in the type has to be done so that customers should get a different feel for the product.

Answer / md. ishaq uddin sikder

Company have to available stock as per market demand, Coverage area ( Outlet to Outlet), increasing product line, Proper TP (Trade offer) & TC ( Trade Commission)offer & branding, And an experience sales,Marketing & MIS ( Management Information System) team who are not reactive but proactive can do this easily.

Answer / abcd

just visit everyday in the market, use your brain to find our new opportunity and nothing else. no one is able to teach you how to sell.

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0 Answers  

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