Why we use Logrithm sclae in BCG matrix along X-Axis?

Question Posted / munish

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Why we use Logrithm sclae in BCG matrix along X-Axis?..

Answer / avinash kumar

actually BCG matrix talks about the one company's market growth rate and relative market share.on x axis we keep relative market share which is =one companies market share/top company's market share.

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Why we use Logrithm sclae in BCG matrix along X-Axis?..

Answer / manish kumar

This product portfolio matrix classifies product lines into
four categories. The BCG models suggests that organisations
should have a healthy balance of products within their
range.
to know the what extent org is groing athat ercent

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Why we use Logrithm sclae in BCG matrix along X-Axis?..

Answer / guest

To bring it to a common base

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5 No

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