What is the depth&width of distribution?

Question Posted / sandeep

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Ceasefire Industries, Pepsi, SoftCom, I also Faced
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What is the depth&width of distribution?..

Answer / gopalakrishnan

Depth of the distribution is selling the particular Products in Huge Quantities in a single outlet, Width of the distribution is selling the particular products in minimum placements in Huge Number of outlets ie., increasing coverage

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What is the depth&width of distribution?..

Answer / gaurav gaur

depth : number of intermediaries between manufacturer and
customer. for eg: manuf-> distributer-> customer is a level-
1 distribution scenario with depth=1; manuf-> wholesaler-
>distributer->customer is a level 2 with depth=2.

width/breadth =intensity and assorment of channels that one
has to make the product available to the customer. It could
be intensive, selective or exclusive

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h_of_distribution#ixzz1lxOcYI8D

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