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Whatis the meaning of reach & Coverage in FMCG?

Answers were Sorted based on User's Feedback



Whatis the meaning of reach & Coverage in FMCG?..

Answer / mithun

Reach---company product has to reach to the targeted
consumer,when ever he needs The product should be available
in the outlet where consumer can buy it.

Coverage---it is the main thing for a company to gain
market share.
it includes wholesale.retail,super markets, small
retailers.,bakers,medical shops,fancy.
an company should cover all small and big outlets.and
supply of goods is to be done for the outlet
regularly.thats called coverage.

Is This Answer Correct ?    66 Yes 5 No

Whatis the meaning of reach & Coverage in FMCG?..

Answer / arvind

in the simple language the company have to cover all those
segmented areas wher the target consumer can reach or
access the product easly it includes from distribution
point to mom-pop type stores.

Is This Answer Correct ?    12 Yes 1 No

Whatis the meaning of reach & Coverage in FMCG?..

Answer / yakoob pasha shaik

Reach-company product has to reach to the targeted
consumer,when ever he needs The product should be available
in the outlet where consumer can buy it

Coverage-Visiting an outlet on a fixed frequency is
COVERAGE.

Is This Answer Correct ?    9 Yes 2 No

Whatis the meaning of reach & Coverage in FMCG?..

Answer / jeevan

Reach---company product has to reach to the targeted
consumer,when ever he needs The product should be available
in the outlet where consumer can buy it
Coverage---it is the main thing for a company to gain
market share.
it includes wholesale.retail,super markets, small
retailers.,bakers,medical shops,fancy.
an company should cover all small and big outlets.and
supply of goods is to be done for the outlet
regularly.thats called coverage.

Is This Answer Correct ?    9 Yes 3 No

Whatis the meaning of reach & Coverage in FMCG?..

Answer / pranesh

Its simple in 2 words Depth and Width . Targeting the right customer and expending the business as much as possible.

Is This Answer Correct ?    6 Yes 1 No

Whatis the meaning of reach & Coverage in FMCG?..

Answer / jeevan rao sinde

Reach and coverage are related things, if covering the all
the outlates the reach will be complited. see if we
covering the all retail,wholsale,super markets,and all
small outlates and placing the products the reach will
completed.

Is This Answer Correct ?    2 Yes 1 No

Whatis the meaning of reach & Coverage in FMCG?..

Answer / ishan

Reach and coverage means in fmcg is that reach where your competitors can't think off the place the urban and rural area and coverage means how much your distribution channel.Make you distribution channel so strong that your product should be available easily to the Distributors,Wholesalers,Retailers can get your product on time.

Is This Answer Correct ?    1 Yes 0 No

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