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Whatis the meaning of reach & Coverage in FMCG?
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Answer Posted / yakoob pasha shaik
Reach-company product has to reach to the targeted
consumer,when ever he needs The product should be available
in the outlet where consumer can buy it
Coverage-Visiting an outlet on a fixed frequency is
COVERAGE.
| Is This Answer Correct ? | 9 Yes | 2 No |
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