Whatis the meaning of reach & Coverage in FMCG?
Answer Posted / jeevan
Reach---company product has to reach to the targeted
consumer,when ever he needs The product should be available
in the outlet where consumer can buy it
Coverage---it is the main thing for a company to gain
market share.
it includes wholesale.retail,super markets, small
retailers.,bakers,medical shops,fancy.
an company should cover all small and big outlets.and
supply of goods is to be done for the outlet
regularly.thats called coverage.
Is This Answer Correct ? | 9 Yes | 4 No |
Post New Answer View All Answers
Do you think you have excellent convincing skills to motivate a customer to buy your products?
What roles would you like to perform as a marketing assistant?
What is the product?
By using 7p's how can u sell a HLL product?
Explain your approach to managing important projects?
what is PROMOTIONS in FMCG?How the sales executive r sales officer will participate r conduct these promotions?
How is the effect of advertising on tv measured?
Explain what is your psychology of selling?
What sales challenge have you experienced recently?
why leave from this company?
What is total customer value?
Pick anything in this room and try to sell it to me.
What are the essential elements of CAPM?
Develop a marketing plan?
what was your favourite manager and why