how would you appoint a good c f agents and super stockists?
Answer / swapnil
identify potential contacts from trade sources, export inquiries, chambers of commerce etc
The second step is to contact all those who might be available and have interest in acting as agent/distributor or commercial representative
Remember, your initial communication should be able to attract sufficient interest and establish confidence in your product/company. Ideally, your proposal should be drafted in local language and should contain:
Background of your company
Detail Product Information with specifications/quality/ISO 9000 approval etc.
Type of sales representation you are seeking (i.e. agency or representation, exclusive or non-exclusive etc.)
Any available information regarding your target market and/or end user
Deadline for securing representation in the local market
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