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Whatis the meaning of reach & Coverage in FMCG?
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Answer Posted / mithun
Reach---company product has to reach to the targeted
consumer,when ever he needs The product should be available
in the outlet where consumer can buy it.
Coverage---it is the main thing for a company to gain
market share.
it includes wholesale.retail,super markets, small
retailers.,bakers,medical shops,fancy.
an company should cover all small and big outlets.and
supply of goods is to be done for the outlet
regularly.thats called coverage.
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