whether adverstising through tv,radio is direct marketing?
Answers were Sorted based on User's Feedback
Answer / shezadeshiven
Direct marketing is when we sell the product thorugh
catalogs/mails/spam e-mails, where the customer is reached
out directly. The mail or the catalog is sent in the
customers name, so he/she get the feeling of customized
message which is sent to him/her exclusively. While TV and
Radio are broadcast media, so they are mass marketing
mediums.
| Is This Answer Correct ? | 11 Yes | 1 No |
Answer / ajaikapal gopinath
No, Selling a product personaly to a customer is Direct
marketing. Selling a concept through advt. Or detailing is
indirect selling.
| Is This Answer Correct ? | 9 Yes | 1 No |
Answer / eceavi
no advertising through tv and radio is indirect marketing.
| Is This Answer Correct ? | 4 Yes | 2 No |
Answer / vandana gupta
direct marketing means we directly contact customer thru by
many means like telemarketing,door to door marketing,by
sending mail,by this all we contact customer.thru
advertising or tv or radio is nt direct marketing as in
this we are applying to all ppl ..but in direct marketing
we know ur customer whom we want to sell ur product.
| Is This Answer Correct ? | 2 Yes | 0 No |
Answer / jitendra
tv adds is not direct marketing as it is focussed on the mass and we r not ending to a sale through tv advertisements,in case of direct marketing we focus on our target customers and contact them directly through mails,spams,calls etc.and try make a sale.some examples of direct marketing are well known asian sky shop where customer can reach us back on the given phone numbers and which can be converted into sales,where as after seeing an add in tv people cannot reach back to the company unless and until a help line no. is provided in the add,and if the help line number is provided in the add,then that add can be termed as direct marketing tool. sending catalouges to target customers is also direct marketing.
| Is This Answer Correct ? | 0 Yes | 0 No |
Answer / guest2
it is direct marketing if the audience is our target
customers, so it can be for a mass product
| Is This Answer Correct ? | 0 Yes | 3 No |
Answer / gautam kr.singh,mimt
ya certainly,it is direct markting;b'coz doing this
organization is able to reach and convince their cosomers
directly.
| Is This Answer Correct ? | 0 Yes | 4 No |
Answer / ram
yes, the product concept is directly reaches the target
customer...
| Is This Answer Correct ? | 0 Yes | 5 No |
Answer / mahesh tiwary
yes this is direct marketing because by this we inform
directly to customer and motivate them to purchase a
particular product.
| Is This Answer Correct ? | 1 Yes | 8 No |
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