Q.1 Assume that the following new products are being launched in the market – a) Electric car and b) Pocket calculators. Based on the five characteristics of innovations, what prediction could you make regarding the speed of adoption of these products? Q. 2 Select an example of an industrial buying decision. List out and briefly explain five similarities and five differences between the industrial decision process you have selected and the consumer decision process. Q. 3 Which behavioral variables could be used to segment the following markets ?– a) Soft drinks b) Household cleaners and c) Credit cards. Q. 4 Explain discount orientation, upscale orientation and at-the-market orientation with example.

1 Answers  

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WHAT IS YOUR FIRST TASK AS A MARKETING OFFICER?

2 Answers   Punjab National Bank,

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How does peer to peer interaction help to develop marketing strategies?

0 Answers  

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Describe a time where a creative approach to meeting an objective didn?t work and what you did next?

0 Answers  

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I am pursuing MBA (marketing).I have completed B.E.E.C.I have experience in Manufacturing.What is best answer for pursuing mba(mktg)for bank & FMCG industry?

0 Answers   DCB, DCB Bank,

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how we can increase natural visibility in a retail outlet of our company products without paying to the retailor?

3 Answers   ITC Infotech,

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Why did you choose telecom sector as a career?

3 Answers   Tata DoCoMo,

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why you like to join in FMCG sector?

8 Answers   Hindustan Unilever Limited, Marico, Reliance,

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What do you like and dislike about the sales process and why?

1 Answers  

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What do we mean by branding the channel and what are the items we may use to do so?

0 Answers   Hindustan Unilever Limited,

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group discussions

0 Answers   State Bank Of India SBI,

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how can i take primary order from my distributor,while he has inventory of Rs 2 lakh & sale of product is only of Rs 25,000/- only?

6 Answers   FMCG, Naturo, Unicharm, Unilever,

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