What is the meaning of Merchandising,reach & Coverage in FMCG ?

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GSK, GSK GlaxoSmithKline, Insurance, I also Faced
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What is the meaning of Merchandising,reach & Coverage in FMCG ?..

Answer / hemant kumar

Merchandise Planning then is "A systematic approach. It is
aimed at maximising return on investment, through planning
sales and inventory in order to increase profitability

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