Answer / md ashraf quraishi

POP: Point of Purchase
POS: Point of Sale

Point of Purchase would normally refer to that section in a store etc which stocks products for that particular category say, oral care, skin care and where the consumer/shopper actually makes her buying decision.

POPs are an aid to bring your product into the consideration set of the consumer/shopper.

POS are normally available at the checkout counters, etc where the final sale is happening, where the consumer/shopper is actually paying for her purchases. It acts as a reminder to her that she might have forgotten X product.

While POS trigger more impulse purchases than POPs but POPs aid the consumer/shopper in making an informed choice.

Answer / hari

point of purchase and point of sale

market share of vijai electticals

0 Answers  

---

Is there any Difference between Leader and Leadership?

1 Answers  

---

HOW YOU DIFFERENT FROM OTHERS ??? (WHOEVER COME WITH YOU)??

5 Answers   Orbit Corporation, TATA,

---

Have you ever used a new idea without being certain of the outcome?

0 Answers  

---

how will one take the order of fmcg products from one's distributor,when he has a stock of Rs 2 lakh AND monthly sales of product is of Rs 25000/-only?

0 Answers   Hindustan Unilever Limited,

---

The first muslim invader in India was

1 Answers  

---

why you vahe taken Marketing with Finance specialization?

5 Answers   Hindustan Unilever Limited, Karvy,

---

ship-to-party on picking instruction is different from sales order

1 Answers  

---

How would you want to contribute to our organization within the next 5 years?

0 Answers  

---

Which type of salary is the best in the sales industry – a fixed one or a salary based on incentives?

0 Answers  

---

What is proactive marketing?

0 Answers  

---

What elements of your job do you find most difficult?

6 Answers   AU Financiers, Birdres Technologies, Cummins, Hercules, ITC Infotech, Karvy, Lumber Mart Sdn Bhd, Oracle, Tanesco,

---