Q.1 Assume that the following new products are being launched in the market – a) Electric car and b) Pocket calculators. Based on the five characteristics of innovations, what prediction could you make regarding the speed of adoption of these products? Q. 2 Select an example of an industrial buying decision. List out and briefly explain five similarities and five differences between the industrial decision process you have selected and the consumer decision process. Q. 3 Which behavioral variables could be used to segment the following markets ?– a) Soft drinks b) Household cleaners and c) Credit cards. Q. 4 Explain discount orientation, upscale orientation and at-the-market orientation with example.

1 Answers  

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It is said that smile and patience are two vital aspects of a sales job. What is your opinion ?

0 Answers  

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how would you sale soil?

0 Answers  

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what is the difference between advertisement and publicity?

7 Answers  

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What is meant by "C Form"? what are all its benefits in trading? Where it is used and Why it is used?

1 Answers   Accupack, Dalmia Group,

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What steps would you take to achieve your sales targets?

2 Answers   Airtel, Axis, Axis Bank,

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Give a relationship between concept, Hypothesis and Theory. What are the Salient features and classifications?

1 Answers  

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why B2B sales?

3 Answers  

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What is Channelsales and Corporate sales?

6 Answers   Intel,

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what does success mean to you?

12 Answers   Vector Marketing,

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What is niche marketing?

3 Answers  

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How you’ll convening the people if your product rate is high compare to competency?

2 Answers   Allergan, Ranbaxy,

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