1. Discuss the acceptance of Corporate Social
Responsibility in business by Indian companies in recent
years. Justify your answer by giving present practices.
2. Examine the role of money, as a significant
motivator, in the present inflationary conditions.
3. Co-ordination should be an individual
responsibility rather than the other insisting the co-
ordination. Justify your answer.
4. Under what circumstances Centralisation and
Decentralisation of authority is desirable – discuss?
Discuss your views with respect to hospitality industry.
1. What is the difference between Traditional
Marketing and Modern Marketing? Give some examples of those
companies which are doing Business in India more than 50
years and how they changed from traditional marketing to
modern marketing.
2. Explain the Sales Promotion in marketing and also
how HLL and P&G are doing their promotion of products in
India with suitable examples.
3. Take atleast 10 FMCG companies in India and analyse
how they are doing ethics in marketing in various segments.
4. What is the meaning of trade mark and patent rights
in Govt. of India and how it is helpful in marketing
management? Explain with suitable products.
Answer / g.sridhar
TAKE ATLEAST 10 FMCG COMPANIES IN INDIA AND ANALYSE HOW
THEY ARE DOING ETHICS IN MARKETING IN VARIOUS SEGMENTS?
| Is This Answer Correct ? | 17 Yes | 6 No |
Which of the entry level jobs in marketing would you prefer - sales, business development, marketing assistant, etc? And why?
What is the formulla of ROI?
17 Answers Asian Paints, Hindustan Unilever Limited,
Whatis the meaning of reach & Coverage in FMCG?
7 Answers Big Bazaar, Emami, FMCG, Godrej, PT Alam Indah, Tisco,
why do you want to take marketing as your career ?
1 Answers iYogi, Shoppers Stop, TCS, Varun Motors,
what is channel sales
10 Answers HLL, Tech Mahindra,
Tell us a time you led a group of people, the primary challenges you faced and how you handled them?
What are the good and bad services that should be kept in mind while serving a customer?
What do you see as the key issues in negotiating?
10. What do you hope to achieve if you are employed to work with Eastern Oil Company, in the position you are seeking for?
Being a researcher in marketing company, how can you search the opportunities and monitor the threats of your product?
3. Tell me about a time when you too many things to do, and you were required to prioritize your tasks.
What does success mean to you?
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