Is there any impact of the slowdown in the west on the business that your organization gets?

576

Do you have reference list?

1488

6. NEED OF ONGOING MANAGEMENT CYCLE( Case Study ) Sidney Greenburg was appointed the position of the director of marketing for a small electronics component manufacturer. The company had its revenues growing at the rate of 20% each year and in 1982, they were at 30 million level The president felt that the growth of the company required serious planning efforts to determining strategies product emphasis and new product development. Mr. Greenburg realising the need to develop the marketing plan developed a suggested format to obtain inputs from his regional sales managers. The format to obtain divided into two parts (a) territory brief for established status of sales activities and (b) territory plan asked for identification of key goals, strategy & resources required to accomplish stated goals. Sales forecast by products was requested for 3 plan Yrs. Tom Rosenfield was the marketing manager for Europe He was previously in the engineering department & was assigned to Europe because of his technical& Foreign language capabilities. He replied to Mr.Greenburg as follows: “While I will complete the forms on the country brief& country plan promptly I have some conceptual problems with them time& time again we have been requested for projected figures I remember putting together a presentation for the Executive Vice-President (VP) & Treasurer last year. Great we educated those guys but what are the results of such formality? The projections have not yielded specific results, resources are used at a minimal level & we are not generating needed sales. So it is my contention that while goals projections& forecasts provide immeasurable guidance for a company with stable sales & developed product lines, for us a fledglings (young) industry, they distract from the job at hand. My plan has always been to hit the market- as hard I am able & I believe this should hold true for all other regional managers. We have large amounts of resources held up in ineffective’ marketing planning efforts such as these need to redirect these efforts to self rather than compile data. We need more people beating the pavement (action) rater than sitting on their desks developing plans& strategies (contemplation) Sell, sell, sell. Get the backing as big as possible. Planning is wasteful. Let us concentrate on aggressive sales & optimize sales volume at any cost. A. What has Mr.Greenburg not done to accomplish his planning tasks? B. Is Mr.Rosenfield right in making his comments in response to Mr. Greenburg’s request? C. Is Mr. Rosenfleld performing his management function. D. What would you do if you were Mr.Rosenfleld’s boss?

1752

Why dont you sit for any professional languas test?

1613

Can Any one help me out to setup a dairy plant on small scale starting with 20 odd animals?

1598

4. State & explain the various financial & non- financial incentives to motivate the people in an organisation.

1919

1-What trade-offs are involved in (a) sharing information with other organizations in a supply chain and (b) the acquisition of information- processing technology? 2-Explain why integrated technology is critical for a successful supply operation

6656

hi everyone i jaust wanna konw the profile of a clerk in SBI

1671

What are supportive arguments you will raise favoring capitalist economy?

2091

Both the USA and Japan are said to have followed a mechanical technology path in Agriculture development. what are the factors needed on such a path to bring about a successful Agriculture development process for LDCs and why?

1778

why do you want to do mba?

1577

What all document does a Business Analyst prepare?

635

Who does technical bid evaluation and what does it means?

2035

What all MLM Company is required to SEBI Registration for Business. What The SEBI takes Action at MLM Company. IF Yes Then How ?

4963

the question asked in financial management , what will your out look towards maintenance of liquid assets to ensure that the firm has adequate cash in hand to meet its obligations at all times? i need this answer in 5 to 6 pages in brief

1577