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what is the meaning of market myopia?
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Answer / nihar kanta swain
marketing myopia is a narrow-minded approach to a marketing
situation where only short-range goals are considered or
where the marketing focuses on only one aspect out of many
possible marketing attributes.
Because of its shortsightedness, marketing myopia is an
inefficient marketing approach.
| Is This Answer Correct ? | 64 Yes | 4 No |
Answer / shailendra kumar
to get short term profit. and to view the co short term
investment.
| Is This Answer Correct ? | 34 Yes | 9 No |
Answer / sribatsa pattanayak
Marketing MYOPIA is a Short sighted and inward looking approach to marketing that focuses on the needs of the firm instead of defining the firm and its products in terms of the customers' needs and wants. Such self-centered firms fail to see and adjust to the rapid changes in their markets and, despite their previous eminence, falter, fall, and disappear.
| Is This Answer Correct ? | 19 Yes | 2 No |
Answer / muhammad shahzad
marketing myopia is defining business in terms of goods and
services rather than in terms of customer benifits
| Is This Answer Correct ? | 13 Yes | 7 No |
Answer / subodh kumar
market fear in order to generate business from market.
| Is This Answer Correct ? | 17 Yes | 21 No |
Answer / sanjay rana
it is a process of find marketing technique with open mind
| Is This Answer Correct ? | 3 Yes | 14 No |
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