Answer / nihar kanta swain

marketing myopia is a narrow-minded approach to a marketing
situation where only short-range goals are considered or
where the marketing focuses on only one aspect out of many
possible marketing attributes.
Because of its shortsightedness, marketing myopia is an
inefficient marketing approach.

Answer / shailendra kumar

to get short term profit. and to view the co short term
investment.

Answer / sribatsa pattanayak

Marketing MYOPIA is a Short sighted and inward looking approach to marketing that focuses on the needs of the firm instead of defining the firm and its products in terms of the customers' needs and wants. Such self-centered firms fail to see and adjust to the rapid changes in their markets and, despite their previous eminence, falter, fall, and disappear.

Answer / muhammad shahzad

marketing myopia is defining business in terms of goods and
services rather than in terms of customer benifits

Answer / subodh kumar

market fear in order to generate business from market.

Answer / sanjay rana

it is a process of find marketing technique with open mind

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