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what is the meaning of market myopia?

Answer Posted / sribatsa pattanayak

Marketing MYOPIA is a Short sighted and inward looking approach to marketing that focuses on the needs of the firm instead of defining the firm and its products in terms of the customers' needs and wants. Such self-centered firms fail to see and adjust to the rapid changes in their markets and, despite their previous eminence, falter, fall, and disappear.

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