Answer / subin

Basically it is a promotional Startegy.

Push makes use of a company's sales force and trade
promotion activities to create consumer demand for a
product. where Pull startegy is to sell directly to the
consumer.

In Push strategy the products has to be promoted by
Producer to Wholesalers to Retailers to Consumer.

In Pull Strategy we have to use the toold like Consumer
Promotions , advertising etc.

Answer / rishikesh-- singhrishikesh3@gm

Both pull & push are promotional strategy in Push strategy
company is trying to create demand 4 product in customer mind
the products has to be promoted by
Producer to Wholesalers to Retailers to Consumer But
in PULL strategy company sale the Product directly to
customer by advertisment & OTHER ACTIVITIES

Answer / abhilash b r

the answer above is right. i want to add some examples like
Dell systems is based on pull strategy and simple examples
like udupi hotels they are promoting pull strategy they
will only produce ur item after you order tat.here in pull
strategy you product is pulled out . or pulled to produce..
but in push the products are pushed to the markets with out
reconsidering the market size

Answer / aswin.s

The promotional decisions have to consider whether the
company chooses a push strategy or a pull strategy or a
balance of the two. A push strategy involves pushing the
consumer through the channel . As retailing is a channel
service this approach is unlike that of more traditional
forms of product marketing as it is the channel service
which is promoted. Then pull strategy is where marketing
promotion activities are targeted to the consumer to induce
them to buy the retailer’s merchandise or service Retailers
may enter third parry agreements for promotion whereby by
cost of the promotion is shared between the retailer and the
manufacturer to encourage more sales of the manufacturer’s
product.

Answer / david mwesigwa henry

These two categories of depending on whether they are executed in response to a customer order OR in anticipation of customer order

Push strategy products are produced to the market without needs the customer demand if they want the product or they don't want it.

Pull strategy the products produced to the market depends on the demand of the customer, most depends on what the customer needs and for what amount the customer needs that product.

Answer / mahendra makwana

Push strategy like channel through distribution. Manufacture-distributor-dealer-wholesaler-retailer-customer-consumer.

pull strategy like direct selling of product to the customer.
Manufacture-customer

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