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Answer Posted / subin
Basically it is a promotional Startegy.
Push makes use of a company's sales force and trade
promotion activities to create consumer demand for a
product. where Pull startegy is to sell directly to the
consumer.
In Push strategy the products has to be promoted by
Producer to Wholesalers to Retailers to Consumer.
In Pull Strategy we have to use the toold like Consumer
Promotions , advertising etc.
| Is This Answer Correct ? | 27 Yes | 7 No |
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