What do you mean by Push and Pull Strategy?

Answer Posted / david mwesigwa henry

These two categories of depending on whether they are executed in response to a customer order OR in anticipation of customer order

Push strategy products are produced to the market without needs the customer demand if they want the product or they don't want it.

Pull strategy the products produced to the market depends on the demand of the customer, most depends on what the customer needs and for what amount the customer needs that product.

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