What is reactive marketing?
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Explain Fundamental Analysis.
Q.1 Assume that the following new products are being launched in the market – a) Electric car and b) Pocket calculators. Based on the five characteristics of innovations, what prediction could you make regarding the speed of adoption of these products? Q. 2 Select an example of an industrial buying decision. List out and briefly explain five similarities and five differences between the industrial decision process you have selected and the consumer decision process. Q. 3 Which behavioral variables could be used to segment the following markets ?– a) Soft drinks b) Household cleaners and c) Credit cards. Q. 4 Explain discount orientation, upscale orientation and at-the-market orientation with example.
1. Discuss the acceptance of Corporate Social Responsibility in business by Indian companies in recent years. Justify your answer by giving present practices. 2. Examine the role of money, as a significant motivator, in the present inflationary conditions. 3. Co-ordination should be an individual responsibility rather than the other insisting the co- ordination. Justify your answer. 4. Under what circumstances Centralisation and Decentralisation of authority is desirable – discuss? Discuss your views with respect to hospitality industry. 1. What is the difference between Traditional Marketing and Modern Marketing? Give some examples of those companies which are doing Business in India more than 50 years and how they changed from traditional marketing to modern marketing. 2. Explain the Sales Promotion in marketing and also how HLL and P&G are doing their promotion of products in India with suitable examples. 3. Take atleast 10 FMCG companies in India and analyse how they are doing ethics in marketing in various segments. 4. What is the meaning of trade mark and patent rights in Govt. of India and how it is helpful in marketing management? Explain with suitable products.
1 Answers Coffee Day, Emballage, Fab Distributors, Idea, TATA,
what are your stregth
4 Answers BigFlix, Japan Airlines,
What is buying behavior?
what is your career plan
Tell me about a situation, which you tried to solve a problem with ideas and methods that had not been tried before?
what is job profie of sales executive in fmcg or in amul?
why you have not joined in your father business?
1 Answers Birla Cement, ICICI, JCT Electronics,
Which of our products/services most appeals to you and why?
How I can maintain Generator battery, Where to buy at best price?
What test can be created by you if the area is new for the company?
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