what is difference between direct and indirect marketing?
Answers were Sorted based on User's Feedback
Answer / hani suhaimi
Middleton at al (2009) stated direct marketing means that a business promotes to and deals directly with its customer. usually this method of marketing is require cost such as to produce brochure, catalogue, and other method to promote our product. the customer also will give response whether they want to buy the product or want further information about the product or they don't want to buy the product. while for the indirect marketing means that sales are achieved through third-party distribution. usually indirect marketing are less cost or free marketing. the third party distribution can be friends, blog, etc. example of indirect marketing are word of mouth, gossip, and others. however, the indirect marketing can give positive image or negative image.
Is This Answer Correct ? | 1 Yes | 1 No |
Answer / meenakshi singh
Answer18=Direct marketing is “An interactive, integrative
prospect communication and contact program that spans the
traditional funnel of search though measurable action or
behavior.
Direct marketin refers to One-to-one marketing
(sometimes expressed as 1:1 marketing) is a customer
relationshipmanagement (CRM) strategy emphasizing
personalized interactions with customers.The
personalization of interactions is thought to foster
greater customer loyalty and better return on marketing
investment.The concept of one-to-one marketing as a CRM
approach.
Indirect marketing is a non personal cotect of manufacturer
to the consumer by which any seller can represent their
product with the help of advertising.
Indirect marketing is
just another word for advertising mediums which can be used
in either branding marketing (which is indirect) or direct
marketing efforts.
EX=Cell phones and social networks
Is This Answer Correct ? | 0 Yes | 1 No |
Answer / hong ming
Direct marketing is distribution of a product through a
channel which includes only one seller.Example face to face
marketing, direct mail and online marketing. Indirect
Marketing is the distribution of a particular product
through a channel that includes more than one seller.
Example Sony in Singapore, have many dealers which sells
the products
Is This Answer Correct ? | 0 Yes | 1 No |
Answer / suhel
Direct marketing is to bank's employees
Indirect marketing is to outsiders.
Is This Answer Correct ? | 2 Yes | 3 No |
Answer / inam ullah khan khattak
Direct marketing is when you are aelling your product
directly to the customer while indirect marketing is
selling your product through channel without involving
yourself directly to the customer.
Is This Answer Correct ? | 0 Yes | 2 No |
Answer / mandeep kaur
direct marketing is face to face interection with customer
but indirect markeing is trying to contact with target
customer through emails,t.v,website.
Is This Answer Correct ? | 16 Yes | 19 No |
Answer / taryn
u have given the wrong answr,direct marketing is about
online selling,direct mails etc where the company request
for instant reply.
Is This Answer Correct ? | 27 Yes | 39 No |
Answer / tit
direct marketing is a personalized communication channel,
indirect marketing target our potentiel customer
Is This Answer Correct ? | 12 Yes | 24 No |
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