Answer Posted / meenakshi singh

Answer18=Direct marketing is “An interactive, integrative
prospect communication and contact program that spans the
traditional funnel of search though measurable action or
behavior.
Direct marketin refers to One-to-one marketing
(sometimes expressed as 1:1 marketing) is a customer
relationshipmanagement (CRM) strategy emphasizing
personalized interactions with customers.The
personalization of interactions is thought to foster
greater customer loyalty and better return on marketing
investment.The concept of one-to-one marketing as a CRM
approach.

Indirect marketing is a non personal cotect of manufacturer
to the consumer by which any seller can represent their
product with the help of advertising.
Indirect marketing is
just another word for advertising mediums which can be used
in either branding marketing (which is indirect) or direct
marketing efforts.
EX=Cell phones and social networks

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