what is RSA ( root sales agent) in FMCG company
Answer / md. akram hossain
Those person who generates demand from the source by sampling
or by defining functional attributes but not engaged in
direct sales initially. Sometime they focus their products
features & compare with the same of competitions and try to
differentiate to the prospect. This force are engaged mainly
in creating demand from the target group. It includes create
awareness of target groups, making them interesting towards
the products/services, convert them into trial procedures.
Later on sales agents turn prospects towards qualified
customers for that products/services which finally add the
turnover for the institution
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