6.NEED OF ONGOING MANAGEMENT CYCLE( Case Study ) Sidney Greenburg was appointed the position of the director of marketing for a small electronics component manufacturer. The company had its revenues growing at the rate of 20% each year and in 1982, they were at 30 million level The president felt that the growth of the company required serious planning efforts to determining strategies product emphasis and new product development. Mr. Greenburg realising the need to develop the marketing plan developed a suggested format to obtain inputs from his regional sales managers. The format to obtain divided into two parts (a) territory brief for established status of sales activities and (b) territory plan asked for identification of key goals, strategy & resources required to accomplish stated goals. Sales forecast by products was requested for 3 plan Yrs. Tom Rosenfield was the marketing manager for Europe He was previously in the engineering department & was assigned to Europe because of his technical& Foreign language capabilities. He replied to Mr.Greenburg as follows: “While I will complete the forms on the country brief& country plan promptly I have some conceptual problems with them time& time again we have been requested for projected figures I remember putting together a presentation for the Executive Vice-President (VP) & Treasurer last year. Great we educated those guys but what are the results of such formality? The projections have not yielded specific results, resources are used at a minimal level & we are not generating needed sales. So it is my contention that while goals projections& forecasts provide immeasurable guidance for a company with stable sales & developed product lines, for us a fledglings (young) industry, they distract from the job at hand. My plan has always been to hit the market- as hard I am able & I believe this should hold true for all other regional managers. We have large amounts of resources held up in ineffective’ marketing planning efforts such as these need to redirect these efforts to self rather than compile data. We need more people beating the pavement (action) rater than sitting on their desks developing plans& strategies (contemplation) Sell, sell, sell. Get the backing as big as possible. Planning is wasteful. Let us concentrate on aggressive sales & optimize sales volume at any cost. A. What has Mr.Greenburg not done to accomplish his planning tasks? B. Is Mr.Rosenfield right in making his comments in response to Mr. Greenburg’s request? C. Is Mr. Rosenfleld performing his management function. D. What would you do if you were Mr.Rosenfleld’s boss?

0 Answers  

---

Hi brief the following. 1) How would we can fix the exact machinery for the excavation at construction site. 2)what is mean by 43/ 53 grades in cement? 3) what is the diff between fe 415 / fe500 and what is the usage of two grades. 4)how we can check the exact weight of one truck load of TMT rods. 5) what is the percentage of tolerance of TMT rod while receipt at site. 6) how we can test and evaluate the grade and quality of timber while receiving at construction site. 7) how we can select the right plywood for shuttering 8)what are the diff grade of RMc and how we can select the right RMC for the specific work 9)what is the ratio for binding wire for 1 ton of tmt 10) how we can select the quality bricks. what are check measures. 11) how we can select and procure the river sand for construction purpose. 12) how we can recon the store materials with actual purchased at construction site. 13) what are the documents required to transfer our own material from one site to another site between two states. 14) what are the different types of formworks and its usages 15) what are the diff types scaffolding materails and its usage 16)how we can select the right tiles for flooring, wall and other areas. 17)what are the diff types of tiles and its usages 18)what is the procedure to select the tiles for construction 19) what is the calculation method for no of tiles received at site 20)what is the common procedure to codify store and scaffolding materials at construction 21)how we can select the right granite/ marble / kota stone for the specif usage at site. 22) what are the basic items for site mobilization 23) what are the step by step construction process. 24) how we can select the right timber for doors at site.

0 Answers  

---

Write short notes on any three of the following: (i) Domino Effect (ii) Functional and Dysfunctional conflict (iii) Formal and Informal groups (iv) MBO (v) Organizational Culture and Climate

1 Answers  

---

What are the different label of management that are found a large organization?

0 Answers  

---

How would you describe yourself?

7 Answers   Genpact, HSBC, Indiabulls, NDTV,

---

How would you handle an unusual problem you never encountered before?

1 Answers   BoA, IBM, Sutherland,

---

What are the different components of a BPM ?

1 Answers  

---

difference between public limited company and pvt ltd company

2 Answers  

---

I have a BPO Experience and working as a Process and Soft Skils TrAINER , BUT THEY CAN ASK ME WHY AFTER TRAINING YOU SELECTED BUSINESS MANAGEMENT ,

0 Answers  

---

Distinguish between: a) Normal layout & Print Layout views b) Windows Clipboard & office Clipboard c) Save & Save As Commands d) Program File & Data File e) Pie Charts & Barr Charts

0 Answers   ICICI,

---

Describe Workflow & the special features of it ? Give an illustration of BPM workflow ?

1 Answers  

---

Explain why the following are classified as fixed assets: Land and buildings delivery trucks office equipment

0 Answers  

---