what is general marketing

3 Answers   Pepsi,

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u choose major as a finance but now u r interested in job of sales and marketing why u want to entter in job of marketing

4 Answers   Bajaj Allianz, Reliance, Reliance Trends,

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differance between marketing & sales

2 Answers  

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what is your strength and weakness

0 Answers   BPO, LIC, TATA,

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Apart from financial considerations, what is challenging about marketing?

0 Answers   Quest,

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what is the difference between a cash memo and a bill ?

8 Answers   IIM, Monster,

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Which of our products/services most appeals to you and why?

0 Answers   Quest,

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how to sales man work in open field

1 Answers   Satyam,

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What experience do you have of setting and meeting sales targets, both personally and as a sales team?

0 Answers   Quest,

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why do choose MBA after finishing your Mech. Engineering ?

5 Answers   Greaves, Oracle, Reliance,

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What do you prefer in-person sales or Telephone Sales?

6 Answers  

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Q.1 Assume that the following new products are being launched in the market – a) Electric car and b) Pocket calculators. Based on the five characteristics of innovations, what prediction could you make regarding the speed of adoption of these products? Q. 2 Select an example of an industrial buying decision. List out and briefly explain five similarities and five differences between the industrial decision process you have selected and the consumer decision process. Q. 3 Which behavioral variables could be used to segment the following markets ?– a) Soft drinks b) Household cleaners and c) Credit cards. Q. 4 Explain discount orientation, upscale orientation and at-the-market orientation with example.

1 Answers  

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