Answer / Arvind Kumar Negi

Consumer buying behavior refers to the process, motivations, and decision-making involved when individuals or groups select, purchase, use, and dispose of products or services. In textile engineering, understanding consumer behavior is crucial for designing products that meet customer needs and preferences. Factors influencing consumer behavior include personal factors (such as lifestyle, attitudes, and values), psychological factors (like perceived value and brand loyalty), social factors (including peer pressure and cultural norms), and economic factors (such as price sensitivity and income levels).

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