Answer / ravinder.sunkara

it is the intangible asset that cannot be touched or physically measurement. such as the reputation the firm enjoyed from his clients like wise a buyer may agree to overpay because he sees potential synergy with his own business

Answer / fawas rahman

Good will is an intangible asset, which cannot see , it is
enjoyed by the owner of the reputation of the firm, the
buyer is ready to pay someof money over than the payment of
firm purchase,

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