Which method would be recommended for an advertiser who is trying to increase the quality score of a low-performing keyword?
Answer / Dilip Kumar Dube
To improve the Quality Score of a low-performing keyword in Google AdWords, consider focusing on improving ad relevance and landing page quality. Some strategies include:
1. Optimizing ad copy to better match the keyword.
2. Ensuring the landing page is relevant and provides a positive user experience.
3. Utilizing negative keywords to reduce irrelevant traffic.
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