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Differentiate between adwords and adsense.
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When creating text ads to advertise a client's small chain of italian restaurants, what should you include in the ad text to make it compelling to potential customers?
What's a reason to use the search network with display select campaign type?
What happens when a campaign consistently meets its average daily budget?
Explain how you can track conversions in google adwords?
your new client's adwords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client's keywords?
Tom wants to promote his windshield repair company's emergency service by reaching people right when they're searching for help. Which campaign type is a good fit?
If an advertiser improves the quality score of a keyword, this keyword may?
which of the following items is not a component of quality score?
How to calculate ad rank?
What would be the most appropriate landing page for his ad?
when sitelinks are set at both the campaign and ad group level, which will be displayed?
what is the recommended next step if you noticed from the search terms report that certain terms are leading to a high number of clicks on your ads?
Google AdWords 
