Which factor should be most important for this advertiser when deciding keyword bids?
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You would advise a client that's launching a new product line to advertise on the google display network because she can?
You can use audience targeting to show your ads to?
Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like dark chocolate and gourmet chocolate bars. If you opted this particular campaign into the google display network, what type of targeting would automatically be used to determine whether your ads might show?
why should you link your client's adwords account to google's webmaster tools?
How often does the adwords system run an auction to decide which ads to show on the google search page?
A lower cpa does not necessarily indicate higher profit. Why?
in the case of a placement targeted ad on the google display network, the quality score portion of calculating ad rank is based on-?
What are adwords?
Your ad can show on the google search network when someone searches for terms that are similar to your?
Differentiate between adwords and adsense.
Which bidding strategy should sara use if her goal is to get more people to call her local catering business?
your client's campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate?