The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?
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Answer / Roop Kishor
Automated rules or automated bid strategies are suitable for advertisers who want to save time on bid management. Automated rules allow you to create custom rules that automatically adjust your bids according to specific conditions, while automated bid strategies like Maximize Clicks or Target CPA (Cost-Per-Acquisition) use machine learning to optimize your campaigns for the best possible results.
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