How many types of keyword match type in google adwords?
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Answer / Ashish Gupta
In Google AdWords, there are four main types of keyword match types: 1. Broad match: Matches your keyword to variations of the keyword and synonyms; 2. Phrase match: Matches your keyword phrase exactly or close variations; 3. Exact match: Matches only the exact keyword; 4. Negative match: Ignores keywords you specify, ensuring that they are not included in searches triggering your ads.
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