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If an advertiser improves the quality score of a keyword, this keyword may?
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Which method would be recommended for an advertiser who is trying to increase the quality score of a low-performing keyword?
What is the formula to find ctr (click through rate)? Does ctr help in improving quality score?
Name some of google adword ad extensions?
Your client wants to improve her ad position. What would you recommend?
What is the maximum cost-per-click (cpc) bid?
which potential factor does google use to calculate a search campaigns recommended daily budget?
what happens when an advertiser sets a daily budget lower than the recommended amount, using the standard delivery method?
Which factor should be most important for this advertiser when deciding keyword bids?
A keyword with very low clickthrough rate (ctr) will usually receive-?
When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which adwords tool?
Your travel agency client is running a very targeted campaign to reach people who are visiting paris on vacation and don't live in france. What would be an effective way to target this client's customers?
What is the primary benefit of location targeting for advertisers?
Google AdWords 
