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Explain how you can track conversions in google adwords?
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Differentiate between google adword and double click.
a client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal?
Your ad can show to a user when your targeted language matches?
A keyword with very low clickthrough rate (ctr) will usually receive-?
which best describes the optimize ad rotation setting in adwords?
What is google quality score?
If an advertiser improves the quality score of a keyword, this keyword may?
An advertiser wants to increase the quality score of a low-perofrming keyword. Which approach would you recommend?
Your client's campaign is consistently meeting its average daily budget. What should you do to maximize your client's budget throughout all hours of the day?
How does a google auction work?
Your client gets more conversions from ads that appear to people in tokyo. What actions should you take to try and increase the number of conversions for this client?
An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords-?
Google AdWords 
