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How does a google auction work?
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An advertiser looking to drive conversions is using manual cost-per-click (cpc) bidding. Which factor should be most important for this advertiser when keyword bids are decided?
An advertiser wants to increase the quality score of a low-perofrming keyword. Which approach would you recommend?
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Which statistic indicates how often a click has led to a conversion?
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What is the important to identify special offers like free shipping before building an adwords campaign?
Which client would you advise to use radius targeting?
Explain how you can track conversions in google adwords?
Explain what is conversion optimizer in adwords?
Google AdWords 
