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In order to appeal to customers on mobile devices, explain the important?
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why should you link your client's adwords account to google's webmaster tools?
In order for cost-per-click (cpc) ads and cost-per-thousand impressions (cpm) ads to compete with each other in the same auction on the google display network, the adwords system converts the cpc ads bid to?
You want to generate leads with your adwords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (roi) for this campaign?
Explain how does a google auction work?
According to ad policies, what types of words, phrases, or characters can not be included in an adwords text ad?
All other things being equal, if you've set a maximum cpc bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you'd pay for that click?
Julian wants to reach potential customers based on the type of device they're using, but he doesn't know how his campaign performs on different devices. How can julian find meaningful data that will help him decide which devices to target?
Which is a benefit of manager defined spend (mds)?
Tom wants to promote his windshield repair company's emergency service by reaching people right when they're searching for help. Which campaign type is a good fit?
What is the use of display planner?
Which best describes keyword contextual targeting?
Which client would you advise to use radius targeting?
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