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How to calculate quality score and ad rank?
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Which statistic indicates how often a click has led to a conversion?
What is the maximum cost-per-click (cpc) bid?
which is an example of a consideration an advertiser should make when establishing adwords advertising goals?
When someone clicks your ad, what will be the actual amount you're charged?
what do you mean by adwords keywords?
A client that owns a fine-dining restaurant in london wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client's campaign to help achieve their goal?
Your client is interested in switching from tv, print, and radio advertising. What are the return on investment (roi) benefits of online advertising campaigns over traditional media advertising?
which best describes the optimize ad rotation setting in adwords?
If your ad serving option is set to optimize and there are multiple variations of your text ads within the same ad group, adwords will?
Differentiate between adwords and adsense.
one of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the adwords system works?
What do you understand by adwords?
Google AdWords 
