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Your client is interested in switching from tv, print, and radio advertising. What are the return on investment (roi) benefits of online advertising campaigns over traditional media advertising?
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Which best describes keyword contextual targeting?
What is an ad group in google adwords?
you have been targeting the entire united states in your scuba diving equipement ad campaign, but you know that much of the scuba equipment that is sold to customers in hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
Differentiate between adwords and adsense.
Advertisers on google search accrue cost in adwords when ?
what do you mean by adwords keywords?
which is a best practice for creating effective ad text?
which can be controlled at the ad group level of an adwords account?
Why should you avoid adding duplicate keywords across ad groups?
What is the formula to find ctr (click through rate)? Does ctr help in improving quality score?
Name some Google AdWords ad extensions.
What should an advertiser use to organize ad groups?
Google AdWords 
