How do cost per click (cpc) ads compete with cost per thousand impressions (cpm) ads on the google display network?
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Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for laura's campaign to reach people interested in purchasing children's games?
one of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the adwords system works?
With social extensions, how are +1s calculated for your ad and google+ page?
Name some Google AdWords ad extensions.
which targeting method would you use to reach these people?
in the case of a placement targeted ad on the google display network, the quality score portion of calculating ad rank is based on-?
Which best describes keyword contextual targeting?
Name some of google adword ad extensions?
What is the significance of impression share metric?
which potential factor does google use to calculate a search campaigns recommended daily budget?
Explain what is an ad group in google adwords?
Which is a benefit of adwords for search marketing?