a client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal?
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Your client gets more conversions from ads that appear to people in tokyo. What actions should you take to try and increase the number of conversions for this client?
If both keywords and placements are added to the ad group, they would work together to?
cliff just started working with a client who has a very disorganized adwords account. What's an effective way for him to begin restructuring his client's account?
What is the formula to find ctr (click through rate)? Does ctr help in improving quality score?
Name some of google adword ad extensions?
Your client is interested in switching from tv, print, and radio advertising. What are the return on investment (roi) benefits of online advertising campaigns over traditional media advertising?
What is the use of display planner?
Explain Google Trends.
What is the benefit of having multiple ads in an ad group?
When setting up an adwords account, choose your currency and permanent time zone carefully. Because?
In order for cost-per-click (cpc) ads and cost-per-thousand impressions (cpm) ads to compete with each other in the same auction on the google display network, the adwords system converts the cpc ads bid to?
Which adwords settings are specified at the account level?