If both keywords and placements are added to the ad group, they would work together to?
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Answer / Santosh
Both keywords and placements function in an ad group by determining where your ads appear. Keywords match the search terms users type into Google Search or other partner sites. Placements determine which specific websites or apps your ads show on within the Google Display Network. When you add both, your ads can appear on relevant search results (from keywords) and also on selected websites/apps (from placements).
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