cliff just started working with a client who has a very disorganized adwords account. What's an effective way for him to begin restructuring his client's account?
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What is the main goal of automatic cost-per-click (cpc) bidding?
Name some Google AdWords ad extensions.
You can use audience targeting to show your ads to?
Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for laura's campaign to reach people interested in purchasing children's games?
When a campaign is showing as pending within adwords, what is it?
Mention what is the limit set for the number of characters for adwords ad?
What is google quality score?
Using the paid & organic report for her travel website, karen noticed a relatively high organic clicks/query rate for the search query hawaii vacations. What does this mean?
An advertiser wants to increase the quality score of a low-perofrming keyword. Which approach would you recommend?
Your client noticed last month that his ad often showed up beside another advertiser's ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?
Your ad can show to a potential customer when your targeted language matches to?
Which statistic indicates how often a click has led to a conversion?