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What information must be included in ads for 900 numbers
or "pay-per-call" services?
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Answer / guest
The FTC's 900 Number Rule requires that ads for these
services "clearly and conspicuously" disclose the cost of
the call. The law is very specific about what "clear and
conspicuous" means, depending on whether the ad appears on
radio, TV, or print. The rule also requires that 900 number
ads directed at consumers under age 18 disclose that
parental permission is required before calling. The rule
prohibits 900 number services directed at children under
12, unless it is a "bona fide educational service." In
addition, 900 number ads that promote sweepstakes must
state the odds of winning or, if the odds cannot be
determined, the factors that determine the odds. Ads for
900 number services that provide information on federal
programs, but are not affiliated with the government, also
must contain certain disclosures. For more information, see
Complying with the 900 Number Rule.
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