What's involved in producing a commercial?
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Answer / guest
There are as many approaches to producing commercials as
there are commercials, so the sky is the limit! Production
of a typical :30 commercial involves: planning,
copywriting, shooting time, editing time, design and
production of graphics, an announcer, and more. The value
of production varies greatly depending on your concept, and
the technical manipulations necessary to produce it.
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