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why some companies use blind ads in newspaper for their
recruitment or their new jobs offering process.
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Answer / naveed stephen
A "blind" recruitment advertisement is one that does not identify either the employer or the employment agency acting on its behalf.
The Code only applies to recruitment advertisements that directly solicit personal data from job applicants. Under the Code, an employer or the employment agency acting on its behalf is not permitted to place a "blind" recruitment advertisement that directly invites job applicants to submit their résumés or CVs. Where there is no direct solicitation of personal data in a recruitment advertisement, such an advertisement would not be subject to the requirements of the Code. For example, if the advertisement merely invites job seekers to write in to obtain an application form or contact a representative person, there is no direct solicitation of personal data.
On the other hand, an employer or recruitment agency who clearly indicates its identity (the company name) in a recruitment advertisement can ask job applicants to submit personal data, provided that the data requested are adequate but not excessive in relation to recruitment purposes and are to be used lawfully.
In some cases a company plans to terminate a person but wants to find a replacement first. This is called a "confidential" job opening. Or they want to build a pool of candidates for the future. They may not have an opening but could have plans for expansion. In this instance they are not ready to hire and don't want applicants calling the company and inquiring about the job. With a large number of candidates looking for jobs, a company may also place a blind ad to avoid being contacted by applicants who are following up after sending a résumé, says Hockenberg.
In addition, some staffing firms and recruiters place blind ads to build their pool of candidates in their database.
"This is not a practice that is looked upon kindly by ethical staffing firms and recruiters - it can result in your résumé being shopped around town without your knowledge," says Hockenberg.
If you're currently employed but searching for a job, Hockenberg recommends proceeding with caution when responding to a blind ad, it could be your boss/company that is advertising and if you submit your résumé, he or she will know you're looking for a new job, she says. Be cautious of doing this during business hours because if it is your current company they will know you are spending company time searching/applying for jobs.
Keep in mind that there is a strategy involved in the hiring process and employers who place a blind ad are likely doing so for a reason. They may not want competitors, or even their own employees, to know they are hiring. In these cases, posting a blind ad may be the most effective and efficient method for their short and long-term business needs.
The bottom line is this: Employers need to protect themselves and their business. A blind ad might not show the company, but it shows opportunity - and if it's an opportunity you want to pursue, proceed as you normally would when applying for a job. And if you're a fit and there is interest, you'll eventually find out which company it is.
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