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Google AdWords Interview Questions
Questions Answers Views Company eMail

your new client's adwords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client's keywords?

208

Which is a factor that google uses to target ads to users based on physical location?

215

Which method would be recommended for an advertiser who is trying to increase the quality score of a low-performing keyword?

215

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

217

What happens when a campaign consistently meets its average daily budget?

246

which targeting method would you use to reach these people?

232

Your text ad includes the phrase 'your friend has a crush on you, see more!'. Why could your ad be disapproved according to adwords policies?

216

Which client would you advise to advertise on the google search network?

172

Your client wants to improve her ad position. What would you recommend?

298

what's one of the main benefits of using ad extensions?

238

how would you recommend that william set his budget if he wants to spend us $608 per month on his campaign?

180

which ad extension would you use for an advertiser who has a chain of restaurants?

228

what key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

253

your client's campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate?

233

What's one benefit of promoting your products with a mobile apps campaign on the display network?

222


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Un-Answered Questions { Google AdWords }

Your client noticed last month that his ad often showed up beside another advertiser's ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

263


Explain the my client center (mcc) account functions?

250


What is the limit set for the characters or number for adwords ad?

292


How do cost per click (cpc) ads compete with cost per thousand impressions (cpm) ads on the google display network?

235


You can win a higher ad position in the auction with a lower cost per click (cpc) bid by?

225


In order for cost-per-click (cpc) ads and cost-per-thousand impressions (cpm) ads to compete with each other in the same auction on the google display network, the adwords system converts the cpc ads bid to?

233


Why are we using google adwords?

307


Explain how does a google auction work?

255


What is the formula to find ctr (click through rate)? Does ctr help in improving quality score?

204


Your client is interested in switching from tv, print, and radio advertising. What are the return on investment (roi) benefits of online advertising campaigns over traditional media advertising?

200


Using the paid & organic report for her travel website, karen noticed a relatively high organic clicks/query rate for the search query hawaii vacations. What does this mean?

214


Explain what is an ad group in google adwords?

219


your client's campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate?

233


Which is a benefit of manager defined spend (mds)?

211


An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords-?

199