Google AdWords Interview Questions
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Which of these metrics is especially important to clients who are running a branding campaign?

5

you have been targeting the entire united states in your scuba diving equipement ad campaign, but you know that much of the scuba equipment that is sold to customers in hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

5

Which bidding strategy should sara use if her goal is to get more people to call her local catering business?

5

Which formula represents how ad rank is determined on google search?

5

cliff just started working with a client who has a very disorganized adwords account. What's an effective way for him to begin restructuring his client's account?

5

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords-?

5

which is a best practice for creating effective ad text?

5

What should an advertiser use to organize ad groups?

5

Julian wants to reach potential customers based on the type of device they're using, but he doesn't know how his campaign performs on different devices. How can julian find meaningful data that will help him decide which devices to target?

5

Which is a benefit of advertising online?

5

Which is a benefit of search advertising with google adwords?

5

jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

5

when resetting a password in adwords, what should a user keep in mind?

5

which are required components of an ad group running on the search network?

5

which potential factor does google use to calculate a search campaigns recommended daily budget?

5


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Un-Answered Questions { Google AdWords }

If an advertiser improves the quality score of a keyword, this keyword may?

1


which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

5


Using the paid & organic report for her travel website, karen noticed a relatively high organic clicks/query rate for the search query hawaii vacations. What does this mean?

5


It is beneficial to create multiple ad groups in order to-?

5


Tom wants to promote his windshield repair company's emergency service by reaching people right when they're searching for help. Which campaign type is a good fit?

5






What is the first step that you should take if your ads get disapproved for any reason?

1


How to calculate quality score?

1


What is an api and what all things can be done using google ad api?

1


An advertiser should group their campaigns by?

1


What is the important to identify special offers like free shipping before building an adwords campaign?

1


Negative keywords can help advertisers refine the targeting of their ads, and potentially increase in?

1


Which is a benefit of adwords for search marketing?

5


Your client's campaign is consistently meeting its average daily budget. What should you do to maximize your client's budget throughout all hours of the day?

5


an advertiser wants to increase clickthrough rate (ctr). Which would help to eliminate irrelevant impressions?

5


What is the use of display planner?

1