Google AdWords Interview Questions
Questions Answers Views Company eMail

What is the maximum cost-per-click (cpc) bid?

36

In order for cost-per-click (cpc) ads and cost-per-thousand impressions (cpm) ads to compete with each other in the same auction on the google display network, the adwords system converts the cpc ads bid to?

23

A lower cpa does not necessarily indicate higher profit. Why?

19

A standard adwords text ad is made up of?

19

If the cost-per-thousand impressions (cpm) option is not available for a campaign, what is the most likely reason is that the campaign?

22

An advertiser should group their campaigns by?

19

You can use display planner to ?

17

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase in?

21

What best describes enhanced cost-per-click (ecpc)?

24

Keyword planner can help you build a new search network campaign by?

20

You would advise a client that's launching a new product line to advertise on the google display network because she can?

20

What is the use of keyword planner?

21

What is the use of opportunities tab with adwords?

21

What happens grouping similar keywords together in an ad group?

22

Your ad can show to a potential customer when your targeted language matches to?

21


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Un-Answered Questions { Google AdWords }

If an advertiser improves the quality score of a keyword, this keyword may?

24


Explain how you can track conversions in google adwords?

19


When creating text ads to advertise a client's small chain of italian restaurants, what should you include in the ad text to make it compelling to potential customers?

22


What is the main goal of automatic cost-per-click (cpc) bidding?

20


Your client is interested in switching from tv, print, and radio advertising. What are the return on investment (roi) benefits of online advertising campaigns over traditional media advertising?

22






Your client gets more conversions from ads that appear to people in tokyo. What actions should you take to try and increase the number of conversions for this client?

27


Which is a benefit of search advertising with google adwords?

21


What is the meaning of ctr and how you can calculate?

17


Which adwords settings are specified at the account level?

22


your client's campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate?

25


What are the types of keywords?

26


How to calculate ad rank?

21


Conversion tracking helps you improve the return on investment (roi) from your online advertising. What is the reason?

25


What happens grouping similar keywords together in an ad group?

22


What is the primary benefit of location targeting for advertisers?

23