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Google AdWords Interview Questions
Questions Answers Views Company eMail

What is the maximum cost-per-click (cpc) bid?

 1

In order for cost-per-click (cpc) ads and cost-per-thousand impressions (cpm) ads to compete with each other in the same auction on the google display network, the adwords system converts the cpc ads bid to?

 1

A lower cpa does not necessarily indicate higher profit. Why?

 1

A standard adwords text ad is made up of?

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If the cost-per-thousand impressions (cpm) option is not available for a campaign, what is the most likely reason is that the campaign?

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An advertiser should group their campaigns by?

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You can use display planner to ?

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Negative keywords can help advertisers refine the targeting of their ads, and potentially increase in?

 1

What best describes enhanced cost-per-click (ecpc)?

 1

Keyword planner can help you build a new search network campaign by?

 1

You would advise a client that's launching a new product line to advertise on the google display network because she can?

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What is the use of keyword planner?

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What is the use of opportunities tab with adwords?

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What happens grouping similar keywords together in an ad group?

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Your ad can show to a potential customer when your targeted language matches to?

 1

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Un-Answered Questions { Google AdWords }

Which client would you advise to use radius targeting?

5

What is the meaning of ctr and how you can calculate?

1

Explain the my client center (mcc) account functions?

1

An advertiser wants to increase the quality score of a low-perofrming keyword. Which approach would you recommend?

5

What is the primary benefit of location targeting for advertisers?

1




Your text ad includes the phrase 'your friend has a crush on you, see more!'. Why could your ad be disapproved according to adwords policies?

5

when reviewing your client's search network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

5

which potential factor does google use to calculate a search campaigns recommended daily budget?

5

An e-commerce client wants her campaign to be more profitable. After calculating this client's total profits from adwords, what can you do to start maximizing results for profit?

5

Using the paid & organic report for her travel website, karen noticed a relatively high organic clicks/query rate for the search query hawaii vacations. What does this mean?

5

You can win a higher ad position in the auction with a lower cost per click (cpc) bid by?

1

What should an advertiser use to organize ad groups?

5

If you'd like your ads to show on certain sites across the internet, you can add these websites as?

1

What's one benefit of promoting your products with a mobile apps campaign on the display network?

5

When setting up a campaign, you can use display planner to get an idea of the budget and bids you should set based on your?

1

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